Version date: Sep 30, 2025
Note: This Privacy Policy may be translated into other languages. In case of any differences between the English version and translated versions, the English version shall prevail.
1. Introduction
2. Collection of Information
Information That You Provide to Us
Information That We Collect Automatically
Information Collected by Cookies and Similar Technologies
3. How We Use Your Personal Information
4. Children’s Protection
5. Sharing and Storage of Your Information
Information You Choose to Share
Our Storage and Sharing of Your Personal Information
6. The Security of Your Personal Information
7. Data Retention
8. Your Rights
9. Third-party’s Links
10. Promotional-Related Rights and Participation Options
11. Contact & Complaints
12. Changes to Privacy Policy
13. Supplemental Terms – Jurisdiction Specific
1. INTRODUCTION
This Privacy Policy informs you of your choices and our practices regarding any personal information that we process about you. Your use of Unlimited Legend’s websites, our mobile or PC games, social mini‑games, and other online services, including connected products (collectively the “Services”) distributed by Unlimited Legend Limited (“Unlimited Legend”, “we”, “us”, or “our”).
If you do not agree with this Privacy Policy, you must not use the Services.
This Privacy Policy does not apply to any information collected by Unlimited Legend offline. Nor does it apply to websites, apps, or other online services maintained by third parties that we do not control.
We want you and your family to have fun using our Services, and we urge you and your family to follow common sense whenever disclosing personal information—in our Services or anywhere else.
If you have any comments, questions, or complaints regarding the processing of your personal information, please contact us at support@unlimitedlegend.com.
2. COLLECTION OF INFORMATION
Unlimited Legend makes Services that are fun and entertaining for a wide range of audiences. Some of our Services are general audience, some are mixed audience (for both adults and teens), and none are intended for children under 16. This section describes our collection of information from you in our general audience Services and in mixed audience Services if you are not a child (with the definition of a child aligned to regional standards: 13 years or older in the United States, and 16 years or older in the European Economic Area).
· Information That You Provide to Us
1) Registration & Account Information: username, character name, password; username (or “Social ID”), profile, and the email address associated with third‑party accounts (e.g., Facebook / Apple Game Center / Google Play).
2) Marketing‑related Information: Email address for receiving promotional emails (requires your explicit consent). You can unsubscribe at any time.
3) Payment‑related Information: Know‑Your‑Customer (KYC) information processed by third‑party payment service providers (subject to your consent to the provider’s privacy policy); payment metadata synchronized by payment service providers to us for fraud detection, compliance, and dispute resolution (e.g., partial or hashed account identifier, partially obscured email address, country of purchase origin, IP address); email address for invoice delivery (shared with payment service providers only as necessary).
· Information That We Collect Automatically
1) Internet & Device Information: IP address, device type, network data, operating system, device ID, advertising ID, language, time zone information (IDFA will not be collected for iOS 14+ users without prior opt‑in consent).
2) Usage & Game Data: Timestamps of actions, game level / progress / scores / achievements / logs, user interaction records. In‑game performance data may be made available to previously matched users (e.g., leaderboard displays, match history).
· Information Collected by Cookies and Similar Technologies
• General Location Information: Country or city‑level location automatically derived from your IP address (we do not collect precise GPS location).
• Interaction Data: Data from your interactions with us (e.g., in‑app support communications).
• Social Media Information: With your prior consent, information from your social media account (e.g., Facebook, Google Play, Apple Game Center) when signing into Services, including user ID, nickname, profile picture, and/or friend list.
3. How We Use Your Personal Information
Purpose: Register for Services (set up profile, communicate with others, invite friends, use third‑party accounts to register).
Type of personal information: Contact & identity details; Social media information from linked accounts.
Lawful basis: Performance of our contract; Consent (for social sign‑in data).
Purpose: Receive promotional emails.
Type of personal information: Email address.
Lawful basis: Consent (you may unsubscribe at any time).
Purpose: Make purchases in Services.
Type of personal information: Payment metadata received from third‑party processors; invoice email address.
Lawful basis: Contract performance; Consent to processor policy; Legitimate interests (fraud detection, compliance, dispute resolution); Legal obligations.
Purpose: Use Services (automatic collection).
Type of personal information: Internet & device information; usage & game data; cookie/SDK data; non‑precise location; optional audiovisual/voice data.
Lawful basis: Contract performance; Consent (where required for tracking/voice); Legitimate interests (service improvement, security).
Purpose: Customer support and service communications.
Type of personal information: Identity, contact, device, gameplay, transaction and related support data.
Lawful basis: Contract performance; Legitimate interests; Legal obligations.
Purpose: Marketing events/user testing; share features/social tools.
Type of personal information: Contact info for notifications; social sharing identifiers.
Lawful basis: Consent.
Purpose: Provide customized services (e.g., personal profile page).
Type of personal information: Profile name, photo uploaded by you; non‑precise location (country/city level).
Lawful basis: Consent.
4. Children’s Protection
We take special precautions to protect children’s privacy. Generally, we define “children” as under 13, but we follow local definitions where different (e.g., under 16 in the EEA).
Except in limited circumstances authorized by law, we will not knowingly collect personal information (e.g., full name or phone number) from children without providing notice to and obtaining verifiable consent from a parent or legal guardian.
We only collect limited information from children automatically and exclusively to support essential internal operations of our Services. We will not knowingly use these technologies to track user behavior or amass profiles of children.
If you are a parent or guardian and believe we hold personal information about your child, wish to review or request deletion of such information, or have questions, please contact support@unlimitedlegend.com. If we have actual knowledge that we collected an email address from a child in connection with customer support, we will delete it after responding.
5. Sharing and Storage of Your Information
· Information You Choose to Share
You may share personal information with the public or with third parties (e.g., sharing gameplay videos/screenshots/achievements via a “share” button; displaying your name or photo within games; using chat or other communications features).
If you choose to share content from our Services to a third‑party platform, that information may become public and that platform may have access to it. For your protection, we recommend avoiding use of your real name and personal photos in public areas of the Services.
· Our Storage and Sharing of Your Personal Information
To perform our contract with you, your personal information may be stored and processed by reputable cloud service providers. We may share your personal information with: (i) service providers (hosting, customer support, analytics, anti‑fraud, payment processing); (ii) related group companies to operate the Services; (iii) law enforcement or public authorities where required; and (iv) third parties in connection with corporate transactions, subject to appropriate safeguards.
International Transfers: Where recipients are in countries outside your region that may not offer the same level of protection, we implement appropriate safeguards (e.g., Standard Contractual Clauses) to protect your information.
6. The Security of Your Personal Information
We maintain administrative, technical, and physical safeguards designed to protect your personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no method of transmission or storage is completely secure. If we learn that your unencrypted personal information has been compromised by a data breach, we will notify you consistent with applicable laws.
7. Data Retention
We retain personal information only as long as needed to provide the Services or for other legitimate purposes (e.g., legal compliance, dispute resolution, and enforcing agreements).
Examples: (i) promotional contact information is kept for the duration stated in the activity; (ii) gameplay video recordings are deleted within one month; (iii) where chat functions exist, up to 100 items per user may be retained and deleted within one month.
When destroying personal information, we take measures to make it irrecoverable or irreproducible.
8. Your Rights
Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, data portability, and to withdraw consent (where processing is based on consent). To exercise these rights, contact support@unlimitedlegend.com. We may need to verify your identity before responding.
9. Third-party’s Links
Our Services may link to or use content offered by third parties that we do not control and whose privacy and data collection practices may differ from ours. Please carefully review the third party’s privacy policy and terms. Some settings on your browser or device may block third‑party tracking, but they may not always be effective.
10. Promotional-Related Rights and Participation Options
Manage Promotional Communications, Advertising & Announcements: You can opt out of promotional emails using the unsubscribe link or by contacting support@unlimitedlegend.com. You can limit ad tracking in device settings (e.g., “Limit Ad Tracking” on iOS or “Opt‑out of Ads Personalization” on Android) and manage cookies via browser settings. Service‑related announcements (e.g., maintenance, security) are not promotional and you may not opt out of them.
Refer‑a‑Friend & Incentive Programs: We may offer optional programs providing incentives (e.g., in‑game items) for sharing our Services or participating in promotions. You may withdraw at any time by contacting support@unlimitedlegend.com.
11. Contact & Complaints
If you wish to make a complaint about how we process your personal information, please contact us and we will endeavor to handle your request promptly. This is without prejudice to your right to file a complaint with your local data protection authority.
Contact information: Privacy Team; Email: support@unlimitedlegend.com.
12. Changes to Privacy Policy
We encourage you to read this Privacy Policy carefully. From time to time, we may update it by posting a new version in the Services. Please check this page frequently for any updates. If we make material changes, we will notify you through the Services as required by law.
13. Supplemental Terms – Jurisdiction Specific
European Economic Area/United Kingdom: You may have additional rights under the GDPR/UK GDPR. Where we transfer data outside the EEA/UK, we implement appropriate safeguards (e.g., Standard Contractual Clauses).
United States (including California): Subject to applicable law, you may have state‑specific rights (e.g., access, deletion, portability, and the right to opt out of certain sharing for targeted/behavioral advertising). Unlimited Legend does not sell personal information as defined by applicable law. We will not discriminate against you for exercising your rights. To exercise rights, email support@unlimitedlegend.com.